On Pet Society, one of the most popular social games on Facebook, users can pay $1 for a digital bonnet to adorn their virtual pet. It may seem like small change, but with 10m monthly active users, Pet Society is doing brisk business peddling digital accessories one dollar at a time.
寵物社區(qū)(Pet Society)是Facebook上最流行的社交游戲之一,用戶在里面可以花1美元購買一頂數(shù)字帽子,來裝扮自己的虛擬寵物。這1美元或許只是筆小錢,但寵物社區(qū)這種推銷單價(jià)1美元數(shù)字飾品的生意,卻因每月1000萬的活躍用戶而紅火起來。
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