On December 5, the marketing innovator will be appointed to a new chair of Social Business at HEC, the Paris business school. His mission is to bring fresh thinking to the role of business in a world where unbridled profit-seeking has brought financial instability and environmental concerns. And to share those thoughts with 500 students on HEC's masters programme.
這位市場營銷創新者在12月5日接受一份新教職——巴黎HEC商學院社會企業學教授。他的使命是:在當今世界(無約束地追求利潤已導致金融不穩定和環境問題),為企業職責帶來新思路,并與HEC碩士課程的500名學生分享這些想法。
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