The court found that Blueblood (Shanghai) Wine Co copied the bottle design and packaging of Diageo's popular Johnnie Walker Black Label whisky and continued to do so even after being fined by the Shanghai government, following a complaint from Diageo in 2006. The award is unusually high and comes amid a Shanghai government anti-piracy campaign, in which officials are trying to show their commitment to protecting intellectual property rights.
該法院判定，藍樽（上海）酒業公司(Blueblood (Shanghai) Wine Co)抄襲了帝亞吉歐集團知名的尊尼獲加黑牌威士忌(Johnnie Walker Black Label whisky)的酒瓶設計和包裝，并且在上海政府于2006年收到帝亞吉歐集團的投訴并對其處以罰款后，仍在繼續其抄襲行為。此次判決的賠償金額異常之高，而且適逢上海政府開展打擊盜版的專項行動之際。政府官員試圖通過此項行動展示他們保護知識產權的決心。
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