The UK’s competition watchdog has launched investigations into three fashion brands over their eco-friendly and sustainability claims, following a review into claims of greenwashing in the clothing industry.
The Competition and Markets Authority on Friday said it was probing statements by Asos, Boohoo and Asda’s George brand about the green-friendly nature of their fashion products, including clothing, footwear and accessories.
The probe was sparked by a CMA review in January that it said had “identified concerns around potentially misleading green claims” by some UK fashion retailers.
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