It used to be Oscars, but the hotter trend among streaming companies right now is to compete for sporting trophies, in order to differentiate their content and lure new subscribers
In the latest move, Apple and Major League Soccer in the US have agreed a broadcasting rights package thought to be worth $2.5bn over 10 years.
From 2023, all live fixtures will air on a dedicated MLS streaming service available on the Apple TV app. Moving the league’s live broadcasts to streaming will allow MLS to expand its appeal overseas as opposed to “being the North American version of the global game,” MLS commissioner Don Garber said.
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