As Facebook Inc is due to be renamed in an attempt to distance itself from the eponymous social media platform, the question remains: can a facelift, a new haircut and a career rotation change who you are?
Valued at nearly a trillion dollars, the company has announced that its new focus will be immersive digital experiences and, notably, augmented reality. The name change is meant to signal that the company is not just a messaging and social media platform.
Just as a person’s character is built through experience, so a company’s identity is formed from the ground up. The way you have lived matters, and in the tech world this translates to how you have collected your data, and on what premise you enticed people to sign up in the first place.
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