Meta will license technology from artificial intelligence image and video generation start-up Midjourney, as the social media group shifts towards working with third parties as its struggle to keep pace with rivals.

Alexandr Wang, Meta’s new chief AI officer, said in a post on X on Friday that the company planned to license Midjourney’s “aesthetic technology for our future models and products, bringing beauty to billions” in a “technical collaboration” between their research teams.

“To ensure Meta is able to deliver the best possible products for people it will require taking an all-of-the-above approach,” he added. “This means world-class talent, ambitious compute road map, and working with the best players across the industry.”