Apple has announced further changes to its App Store rules in the EU in an attempt to avoid billions of euros in potential fines under stringent new legislation aimed at reining in the power of the biggest technology companies.
The move on Thursday is the fourth time the iPhone maker has made changes to its EU business terms since first moving to comply with the bloc’s Digital Markets Act earlier this year.
The new rules force Apple to open up the iPhone to rival app stores and payment methods. The tech giant on Thursday unveiled its plans to introduce changes to its EU business that would make it easier and cheaper for developers to direct users to make purchases outside its App Store.
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