Warner Bros Discovery’s senior management is looking to avoid a break-up of the company as executives race to reverse the Hollywood group’s plunging share price, according to people familiar with the matter. 

Following a fall of almost 70 per cent in its stock price since WBD was formed in 2022, chief executive David Zaslav and chief financial officer Gunnar Wiedenfels have recently evaluated “all options” to arrest the decline, said two people familiar with the matter. 

However, senior executives who carried out a detailed analysis of the consequences of a split have determined that fencing off the group’s declining television channels from its streaming and studio business was not the best option at this time, according to people familiar with the discussions.