US online shopping hit record highs on Thanksgiving Day and is expected to surge through the holiday weekend, as Black Friday sales fuel bumper consumer spending in the world’s biggest economy.
Shoppers spent more than $5.5bn online on Thanksgiving Day, an all-time high, according to Adobe Analytics, a data provider that tracks sales from 85 of the top 100 internet retailers in the US. Online shopping on Black Friday is expected to hit $9.6bn in sales, up nearly 6 per cent from last year.
The festive shopping mood was apparent on the ground too, where stores reported heavy foot traffic.
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