Marketer Zain Kahn says he earns more than $1mn a year in advertising revenue, thanks largely to his hundreds of thousands of social media followers.
He is not pushing products to fans on TikTok and Instagram, however. Kahn is one of a new breed of “influencers” on an altogether different platform: LinkedIn.
Kahn has built up a 772,000-strong following on the site in about a year. He does not make money directly from LinkedIn but uses it primarily to promote his artificial intelligence newsletter, which attracts advertisers. “The audience on LinkedIn is orders of magnitude more valuable than other platforms,” he says.
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