YouTube: how vloggers became the new Oprah Winfreys
YouTube播主的生意經
YouTube video bloggers broadcast their lives on the Google-owned platform in the hope of attracting followers, fame, and money, say Hannah Kuchler and Emma Jacobs. They are overwhelmingly young and can build multimillion dollar businesses, but stars are few and even for them, popularity can bring huge stresses and pressures
YouTube的誕生開啟了網紅經濟的新時代。一些明星播主甚至通過這一平臺賺取了數百萬美元的財富。但在光鮮的表象背后，日漸飽和的原創內容市場、日常更新帶來的創作壓力和名氣的負面效應也讓網紅播主們備受考驗。