India has a quickly growing gross domestic product and emerging middle class that is reaping rewards on foreign companies. Netflix entered India in a blaze of promotion and with a bag full of cash. The streaming service thinks the country is an untapped market, says Kiran Stacey. Will Netflix’s strategy succeed in scoring 100 million subscribers in India? Or will they fail to understand the country’s consumers?
印度迅速增長的經濟和日漸崛起的中產階級吸引著外國公司的目光。不久前，Netflix雄心勃勃地進入印度市場。這家流媒體公司堅信印度是他們未經開發的寶地。他們能如愿以償嗎？