Rugby union needs to be quicker and more exciting if it is to win over younger fans and build an audience in new markets, according to the chief executive of New Zealand Rugby.
Speaking ahead of the sport’s men’s World Cup, which kicks off next week in France, Mark Robinson said that the global battle for eyeballs meant that the sport needed a greater focus on entertainment if it was to grow beyond its current loyal fan base.
“We’ve all acknowledged that we have to work harder on the shape of the game on the field,” said Robinson, a former professional player. “Especially in new markets and to a younger generation, the game’s got to have a greater tempo, it’s got to have as many spectacular moments in the game as possible.”
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