Chocolate has been a Swiss national industry for almost 200 years but aggressive pricing and a shift to healthier snacks are forcing confectioners like Lindt and Nestlé to adapt, says Ralph Atkins. Focusing on premium brands and fighting the increasingly popular craft chocolatiers on their own territory are just two of the strategies the traditional groups are turning to, Ralph says.
近二百年以來，巧克力一直是瑞士重要的民族工業。但近年來，日益激烈的價格戰、消費者健康飲食觀念的提升以及手工工藝巧克力的興起讓瑞士蓮、雀巢等巧克力制造商面臨挑戰……