The temperature in China’s bubble tea has blown hot and cold this year, reflecting the market’s huge potential but also intense competition that’s boiled up to meet demand. Compounding the situation is rapidly weakening consumer sentiment that’s causing many Chinese to cut back their spending, especially on more discretionary items like premium teas that can cost as much as 30 yuan per cup, similar to the price of a latte from Starbucks.
作者：陽歌。本文僅代表作者觀點。
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