First it was Baozun (BZUN.US; 9991.HK) that made a major strategic shift with a major move into brand management, launched by its 2022 purchase of U.S. retailer Gap’s (GPS.US) China operations. Now, China’s other major e-commerce services provider Weimob Inc. (2013.HK) is conducting its own major shakeup. But unlike Baozun, Weimob is thinking small with its newly announced plan to break itself up into its two major pieces.
先是寶尊電商(BZUN.US；9991.HK)作出重大戰略調整，通過2022年收購美國零售商Gap(GPS.US)的中國業務，進軍品牌管理領域。現在，中國另一家主要電子商務服務供應商微盟集團(2013.HK)，正在進行業務重大調整。但與寶尊電商不同的是，微盟集團是從小處著手，最新公布的計劃是把自己分拆成兩大板塊。
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