This article only represents the author's own views.
The Nissin brand takes pride in its invention of instant noodles in 1958 and its signature Cup Noodles in 1971. But the Nissin name seems to have reached a low point with its foray into Southeast Asia, where its Vietnamese unit’s instant noodles barely register a drop in the local top 10 brands – sharply contrasting with its big success in China and Hong Kong.
On June 29, Nissin’s China unit, the Hong Kong-listed Nissin Foods Co. Ltd. (1475.HK), announced it would buy a majority 67% stake in its parent’s fully-owned Vietnam affiliate and inject $2 million in new capital, valuing the deal at a relatively modest $11.5 million.
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