If you make your living telling other people what to buy online, “de-influencing” might sound like a direct threat. The trend of glossy videos advising users not to waste their money on Dyson Airwrap hair stylers, Ugg Minis, AirPods Max earphones or Olaplex shampoo has been hailed as a challenge to over-consumption and a return to authenticity. It is nothing of the sort. De-influencing is just as manipulative as any other social media performance. It is instead a sign of economic anxiety.
如果你靠在網上告訴別人該買什么謀生，那么“反種草”(de-influencing)可能聽起來像是一種直接的威脅。“反種草”成了一種趨勢：一些制作精良的視頻建議用戶不要把錢浪費在戴森(Dyson) Airwrap造型器、UGG Mini靴子、AirPods Max耳機或Olaplex洗發水上。這一趨勢被譽為對過度消費的挑戰和對真實的回歸。根本不是那回事。反種草和其他社交媒體表演一樣具有操控性。它實際上是經濟焦慮的跡象。
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