Artfully lit offices, fruit-infused water and Instagram-perfect wall murals have helped turn co-working space provider WeWork into a $20bn company before it has even turned a profit. The next step may be a stock market listing. But the cost of WeWork’s ambition is high. If expansion continues at the current aggressive pace, net losses will persist.
富有藝術氣息的照明、水果冷泡水、適合拍照放到Instagram上的壁畫，這些幫助共享辦公空間供應商WeWork在還沒有實現盈利時估值就達到了200億美元。下一步可能就是上市。但WeWork也要為它的野心付出高昂成本。如果繼續按照當前的迅猛勢頭擴張下去，它將長久難以擺脫凈虧損的局面。
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