Facebook said users had spent millions of hours less on the platform in the final months of last year and North American daily active users had declined for the first time, even before it made the radical changes it believes will encourage a focus on “meaningful connections” rather than browsing.
The news initially sent its shares down as much as 5 per cent in after-hours trading, as investors digested the implications of a less-engaging Facebook.
But shares rebounded during the earnings call, as the company tried to convince analysts that a decline in engagement would not necessarily hit revenue growth.
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