China has slashed the number of permitted milk powder products by 1,400, to boost the market share of the bigger domestic brands damaged by a safety scandal a decade ago, which led overseas companies to dominate the $20bn market.
New regulations require factories to register with the Chinese Food and Drug Administration (CFDA) and pass safety inspections to sell in China. Plants that pass inspections are limited to marketing three brands.
All told, the eliminated brands will open up to 10 per cent of the market by sales volume, said Song Liang, an independent dairy analyst, driving sales to the most established names.
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