A Chinese distillery that shares a name with Xi Jinping, the president, saw sales of its fiery liquor surge after a Communist party congress installed Mr Xi as leader five years ago.
China Xijiu is a 65-year-old distiller of baijiu, the ubiquitous Chinese grain liquor that for decades was a staple of official banquets. By a stroke of fortune the Chinese character for “Xi” is the same used to write the president’s surname.
That did not stop Mr Xi from launching a crackdown on state-funded banqueting after assuming power, which caused sales of high-end alcohol — including Xijiu — to drop.
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