Richard Eu’s family has been boiling up seahorse, deer’s tail and caterpillar fungus for 138 years, since his great-grandfather started selling traditional Chinese medicine to tin miners trying to wean themselves off opium in what is now Malaysia.
But with younger consumers much more demanding than their forebears, his company — Eu Yan Sang
— is stepping up efforts to modernise TCM, from better manufacturing processes to snazzier packaging and easier-to-consume capsules, rather than the cook-at-home concoctions of old.
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