Chinese ecommerce company Alibabawill open offices across Europe in an effort to attract more sellers to the platform, in the first big initiative since the company appointed Michael Evans as president.
Alibaba will open so-called “embassies” in Italy, France and Germany, with a view to positioning the company as the “gateway to China” for European merchants.
“In the past, it was really only multinationals that could afford to sell their products internationally. But in the last 10 years, much has changed,” Mr Evans said, describing the mission as enabling “the world to sell to China, and to help China to sell to the world”.
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