Confessing to a cyber-attack used to be an eerily quiet business. Shares could shrug and sales remain steady when confidential customer data or vital intellectual property were lost, as confused consumers and investors did not know how to react.
過去，企業在承認遭受網絡攻擊這類事上往往出奇地低調。當顧客保密信息或重要知識產權丟失時，由于顧客和投資者都一頭霧水，不知道該如何反應，因此公司股價一般不會受到影響，銷售也會保持平穩。
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