China is a land of opportunity – and a minefield of risks. That was all too clear again on Saturday when Chinese health officials ordered a recall of some milk shipments from Fonterra, the New Zealand dairy co-operative that listed its shares last November. Fonterra found traces of a harmful bacteria in some products; among the banned items is whey protein used to manufacture infant milk formula. A series of food scares has left Chinese consumers sensitive over food safety. Reputation is central to the ability of one food company to gain share over another.
中國是機遇之地，同時也布滿了風險。上周六，當中國質檢官員要求新西蘭恒天然乳業合作集團(Fonterra)召回某些批次的乳制品時，這種風險再次顯露無疑。去年11月上市的恒天然檢出某些產品中含有有害細菌；被禁的產品包括用于制造嬰幼兒奶粉的乳清蛋白粉。一系列食品丑聞讓中國消費者對食品安全非常敏感。聲譽對一家食品公司從同行那里奪取市場份額的能力非常重要。
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