For much of its 175-year history, Procter & Gamble has been the gold standard in consumer products, an overachiever that reliably invents clever new items, markets them with style and rakes in the profits that naturally follow.
So it was with launch-day optimism this week that Bob McDonald, chief executive, listed the latest output from his brands, ranging from Cascade Platinum dishwasher capsules to Cover Girl’s Clump Crusher LashBlast mascara.
He stopped at the 24th. “I’m sorry for making it so long, but you asked,” he told the reporter who had inquired.
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