The first few bites of fast food are always delicious. Overindulge, though, and the feeling is altogether different. For global companies, the same may be true of exposure to China. If so, Yum Brands, which owns and franchises Kentucky Fried Chicken and Pizza Hut restaurants, will find out the hard way.
快餐的頭幾口吃起來總是很美味，可要是吃得太多，感覺就全然不同了。對跨國公司來說，這個道理或許也適用于它們在中國的業(yè)務。若果真如此，那么擁有肯德基(KFC)和必勝客(Pizza Hut)餐廳并特許其它企業(yè)經營這兩家餐廳連鎖店的百勝餐飲集團(Yum Brands)，在經歷一番痛苦之后會明白這一點。
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