When Procter & Gamble took to British televisions this month to “recognise, celebrate and thank” mothers it had one particular parent in mind: itself. The real purpose behind the print and TV campaign was to showcase the US consumer goods group as parent to 50 household brands, such as Ariel detergent and Duracell batteries.
本月初,當寶潔公司(Procter & Gamble)在英國推出以“認識、贊美和感謝”母親為主題的電視廣告時,該公司心里想的是一位特殊的“母親”——它自己。這家美國消費品集團此番平面及電視宣傳攻勢的真實意圖,在于向世人展現其作為50個家居品牌的“母親”的形象——其中包括碧浪(Ariel)洗滌產品和金霸王(Duracell)電池。
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