China Asset Management Company may have become the number one player in its home market just 12 years after opening its doors but, like many Chinese companies, its ambitions do not end there.

The Beijing-based fund manager is now embarking on a drive to drum up investors from Europe, the US and the rest of Asia, touting the benefits of its boots on the ground in the Middle Kingdom.

“China is such a big place, a company could be located anywhere from Mongolia down to Hainan. If you do not have the real local research analysts to cover these companies and you only rely on other agencies or reports, sometimes you miss the opportunities to invest,” says Iris Chen, managing director of China AMC’s Hong Kong-based arm, in a rare interview with the international media.