The companies behind denim brands such as Levi Strauss and Wrangler are witnessing volatility in the cost of the heavy cloth, threatening price rises for jeans, jackets and other garments.
Denim mills, which have traditionally fixed fabric prices for manufacturers between annual cotton harvests, have begun raising prices, sometimes on a week-to-week or even a day-to-day basis, according to industry executives.
Jack Matthews, vice-president of fabric sales at PCCA, whose Texas denim mill exports fabric to factories in Latin America, described levels of volatility as “about as crazy as I’ve seen in my career”.
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