A loaf of branded, white sliced bread costs about £1.20 at Tesco. The retailer’s own-label equivalent costs 70p, or 42 per cent less. It is not surprising that Tesco’s chief executive, Ken Murphy, recently flagged bread as one of the categories where customers are starting to trade down to cheaper alternatives.
在樂購(Tesco),一條品牌白切片面包售價(jià)約為1.2英鎊。該零售商自有品牌的同類產(chǎn)品的價(jià)格為70便士,或低42%。樂購首席執(zhí)行官肯?墨菲(Ken Murphy)最近將面包列為消費(fèi)者開始降價(jià)購買更便宜替代品的類別之一,這并不奇怪。
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