The UK advertising watchdog is preparing to warn HSBC about using adverts to greenwash its reputation and order it to be more transparent about its contribution to climate change, in a ruling that could have wide implications for financial sector marketing.
英國廣告監管機構正準備警告匯豐(HSBC)不要使用廣告來美化其聲譽,并要求該行對自己在氣候變化方面的貢獻更透明。這一裁決可能對金融業的營銷產生廣泛影響。
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