Discount clothing retailer Primark is embarking on an aggressive US expansion, betting that it can succeed in a hugely competitive market that has humbled many UK retailers.
Emboldened by a growing awareness of its brand in the US, Primark said on Tuesday that it intends to grow its number of stores in America from 13 to 60 over the next five years.
The retailer’s initial forays into the US — its debut New York store opened six years ago opposite a bus terminus in Brooklyn — were tentative and yielded mixed results.
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