A chorus of top Indian officials in recent weeks have publicly backed a domestically developed messaging platform, as the country tries to project its ability to create a homegrown rival to US-developed apps.
“Nothing beats the feeling of using a Swadeshi [locally made] product,” Piyush Goyal wrote on X, adding: “So proud to be on Arattai, a Made in India messaging platform.”
The calls come as Prime Minister Narendra Modi has exhorted Indian consumers to prioritise “made in India” goods and services in the face of US President Donald Trump’s 50 per cent punitive tariffs, which threaten to squeeze the country’s export industries and put a damper on the world’s fastest-growing large economy.
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