Amazon is seeking steep discounts from suppliers and setting tough terms to protect its margins, as the technology giant works to limit the damage from US President Donald Trump’s tariffs.
The Seattle-based group had sought low double-digit price cuts from the sellers of goods ranging from homeware to consumer electronics, according to three vendor consultants — who negotiate on behalf of multiple brands and suppliers.
The world’s largest ecommerce platform has been more aggressive with suppliers sourcing from China after the White House imposed tariffs of up to 145 per cent, the people added — although other vendors have also been squeezed.
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