Generative AI is developing rapidly both in terms of usage and sophistication. Since the public release in November 2022 of ChatGPT, OpenAI’s large language-based chatbot, the number of people who have experimented with generative AI has grown rapidly. In its first five days the platform had more than one million users. 

Insider Intelligence, the research and insights provider, forecasts that by the end of 2023, 25 per cent of internet users in the US, nearly 80mn people, will deploy generative AI at least monthly, up from 8 per cent at the end of 2022. It says that proportion will rise to 33 per cent in 2024. Most people will experiment with AI in the office, Insider Intelligence says. Unlike many new technologies more users are aged 55 to 64 than aged 12 to 17 as usage is concentrated in the workplace. 

The AI phenomenon is not limited to America. A Salesforce survey of 4,000 people in the US, UK, Australia and India found that half of them had used generative AI. India was the leader with nearly three-quarters of respondents having tried the technology. Since the public release, the functionality of generative AI models has improved. Their understanding, reproduction of natural language and accuracy are all better.